Foundations of marketing communications :
Pelsmacker, Patrick de, 1957-
Foundations of marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh. - 1st ed. - Harlow, England ; New York : Financial Times/Prentice Hall, 2005. - xiv, 328 p., [8] p. of plates : ill. (some col.) ; 25 cm.
Includes bibliographical references and indexes.
0273703862 9780273703860
2005040119
Communication in marketing--Europe.
Advertising.
HF5415.123 / .P45 2005
658.802
Foundations of marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh. - 1st ed. - Harlow, England ; New York : Financial Times/Prentice Hall, 2005. - xiv, 328 p., [8] p. of plates : ill. (some col.) ; 25 cm.
Includes bibliographical references and indexes.
0273703862 9780273703860
2005040119
Communication in marketing--Europe.
Advertising.
HF5415.123 / .P45 2005
658.802