35986841_10216840653711318_1105697261150535680_n

Global communication :

McPhail, Thomas L

Global communication : theories, stakeholders, and trends / Thomas L. McPhail - 3rd ed - Chichester, U.K. ; Malden, MA : Wiley-Blackwell, 2010 - xiv, 400 p. : ill. ; 25 cm

Includes bibliographical references and index

Global communication : background -- Development research traditions and global communication -- The message : the role of international organizations -- Public diplomacy : new dimensions and implications / Nancy Snow -- The medium : global technologies & organizations -- Internet : the evolving frontier - American multi-media conglomerates -- Non-US stakeholders of multi-media conglomerates -- Euromedia : integration and cultural diversity in a changing media landscape / Alexa Robertson -- Global issues, music and MTV -- CNN : international role, impact, and global competitors -- The roles of global news agencies -- Arab media and the Al-Jazeera effect / Lawrence Pintak -- Media globalization in Asia / Junhao Hong -- The role of global advertising -- Summary and conclusions

9781444330304 (pbk. : alk. paper) 1444330306 (pbk. : alk. paper)

2009053132

GBA999944 bnb


Communication, International
Communication--International cooperation

P96.I5 / M37 2010

302.2