Global marketing /
Gillespie, Kate.
Global marketing / Kate Gillespie, Jean-Pierre Jeannett, H. David Hennessey. - 2nd ed. - Boston : Houghton Mifflin Co., c2007. - xviii, 618 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
0618731474 (instructor's exam copy) 0618659536 (main student text)
2005936529
Export marketing.
Export marketing--Management.
HF1416 / .G54 2007
658.84
Global marketing / Kate Gillespie, Jean-Pierre Jeannett, H. David Hennessey. - 2nd ed. - Boston : Houghton Mifflin Co., c2007. - xviii, 618 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
0618731474 (instructor's exam copy) 0618659536 (main student text)
2005936529
Export marketing.
Export marketing--Management.
HF1416 / .G54 2007
658.84