Global marketing /
Keegan, Warren J
Global marketing / Warren J. Keegan, Mark C. Green - 5th ed - Upper Saddle River, N.J. : Pearson/Prentice Hall, ℗♭2008 - xxiv, 643 pages : illustrations ; 28 cm
Includes bibliographical references.
Global Marketing gives students an understanding of global marketing as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing. Including regional market characteristics and preferential, social and cultural environments
9780131754348 (pbk. : alk. paper) 0131754343 (pbk. : alk. paper)
2007039742
Export marketing
HF1416 / .K443 2008
658.84
Global marketing / Warren J. Keegan, Mark C. Green - 5th ed - Upper Saddle River, N.J. : Pearson/Prentice Hall, ℗♭2008 - xxiv, 643 pages : illustrations ; 28 cm
Includes bibliographical references.
Global Marketing gives students an understanding of global marketing as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing. Including regional market characteristics and preferential, social and cultural environments
9780131754348 (pbk. : alk. paper) 0131754343 (pbk. : alk. paper)
2007039742
Export marketing
HF1416 / .K443 2008
658.84