Normal view MARC view ISBD view

Global marketing management /

Keegan, Warren J.

Global marketing management / Warren J. Keegan, Professor Emeritus, Lubin School of Business, Pace University, New York City and Westchester, Fellow, Academy of International Business, with Elyse Arnow Brill. - Eighth Edition. - 2015 - xxii, 457 pages ; 27 cm

Includes bibliographical references and indexes.

ISBN: 9780136157397 (alk. paper) 0136157394 (alk. paper)

LCCN: 2012046786

Subjects--Topical Terms:
Export marketing--Management.
Export marketing--Management--Case studies.

LC Class. No.: HF1416 / .K44 2014

Dewey Class. No.: 658.84

Print
Add to your cart (remove)
Send to device
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)