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Advertising and integrated brand promotion /

O'Guinn, Thomas C

Advertising and integrated brand promotion / Advertising & integrated brand promotion Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik - 5th ed - Mason, Ohio : South-Western, c2009 - xlii, 726 p. : chiefly col. ; 29 cm

Includes bibliographical references and indexes

ISBN: 0324568622 9780324568622

Subjects--Topical Terms:
Advertising
Advertising media planning

LC Class. No.: HF5821 / .O39 2009

Dewey Class. No.: 659.1

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