Hands-on social marketing :
Weinreich, Nedra Kline.
Hands-on social marketing : a step-by-step guide / Nedra Kline Weinreich. - 1st ed. - Thousand Oaks, Calif. : Sage Publications, c1999. - x, 262 p. ; 29 cm.
Includes bibliographical references (p. 223-240) and index.
0761908668 0761908676
99006007
Social marketing.
HF5414 / .W44 1999
658.8
Hands-on social marketing : a step-by-step guide / Nedra Kline Weinreich. - 1st ed. - Thousand Oaks, Calif. : Sage Publications, c1999. - x, 262 p. ; 29 cm.
Includes bibliographical references (p. 223-240) and index.
0761908668 0761908676
99006007
Social marketing.
HF5414 / .W44 1999
658.8