Advertising and promotion :
Belch, George E. 1951-
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 5th ed. - Boston, Mass. : Irwin/McGraw-Hill 2001. - xx, 795, GL13, EN22, CR3, IN19 p. : ol. ill. ; 29 cm. - Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index.
0072314451
00040688
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B387 2001
659.1
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 5th ed. - Boston, Mass. : Irwin/McGraw-Hill 2001. - xx, 795, GL13, EN22, CR3, IN19 p. : ol. ill. ; 29 cm. - Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index.
0072314451
00040688
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B387 2001
659.1