Advertising and promotion :
Belch, George E. 1951-
Advertising and promotion : an integrated marketing communications perspective / 10th ed. George E. Belch & Michael A. Belch, both of San Diego State University. - 10th ed. - xxxiv, 842 pages : color illustrations ; 29 cm
Includes bibliographical references (pages 280-810) and indexes.
9789814575119 0078028973 (alk. paper)
2013041596
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B387 2015
659.1 / B.G.A
Advertising and promotion : an integrated marketing communications perspective / 10th ed. George E. Belch & Michael A. Belch, both of San Diego State University. - 10th ed. - xxxiv, 842 pages : color illustrations ; 29 cm
Includes bibliographical references (pages 280-810) and indexes.
9789814575119 0078028973 (alk. paper)
2013041596
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B387 2015
659.1 / B.G.A