Advertising campaign strategy :
Parente, Donald
Advertising campaign strategy : a guide to marketing communication plans / Guide to marketing communication plans Marketing communication plans Donald E. Parente - 4th ed - Mason, Ohio : Thomson/South-Western, c2006 - xxvi, 400 p. : ill. ; 24 cm
Includes bibliographical references and index
0324322712 (pbk.)
Advertising campaigns
Communication in marketing
659.1
Advertising campaign strategy : a guide to marketing communication plans / Guide to marketing communication plans Marketing communication plans Donald E. Parente - 4th ed - Mason, Ohio : Thomson/South-Western, c2006 - xxvi, 400 p. : ill. ; 24 cm
Includes bibliographical references and index
0324322712 (pbk.)
Advertising campaigns
Communication in marketing
659.1