Normal view MARC view ISBD view

Advertising media A to Z :

Surmanek, Jim.

Advertising media A to Z : the definitive resource for media planning, buying, and research / James Surmanek. - 1st ed - New York : McGraw-Hill, c2004. - viii, 337 p. ; 23 cm.

ISBN: 0071422145 (pbk. : alk. paper)

LCCN: 2003003684

Subjects--Topical Terms:
Advertising media planning--Dictionaries.

LC Class. No.: HF5826.5 / .S848 2004

Dewey Class. No.: 659.103 / S.J.A

Print
Add to your cart (remove)
Send to device
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)