Advertising, promotion, and supplemental aspects of integrated marketing communications /
Shimp, Terence A.
Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp. - 4th ed. - Fort Worth : Dryden Press, c1997. - xxiv, 589 p. : col. ill. ; 27 cm. - The Dryden Press series in marketing .
Includes bibliographical references and index.
0030103525
96085295
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
HF5415.123 / .S54 1997
658.82
Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp. - 4th ed. - Fort Worth : Dryden Press, c1997. - xxiv, 589 p. : col. ill. ; 27 cm. - The Dryden Press series in marketing .
Includes bibliographical references and index.
0030103525
96085295
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
HF5415.123 / .S54 1997
658.82