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Integrated advertising, promotion & marketing communications /

Clow, Kenneth E.

Integrated advertising, promotion & marketing communications / Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack. - 2nd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2004. - xxvii, 538 p. : ill. ; 28 cm.

Includes bibliographical references.

ISBN: 0131405462

LCCN: 2003043373

Subjects--Topical Terms:
Communication in marketing.
Advertising.

LC Class. No.: HF5415.123 / .C58 2004

Dewey Class. No.: 659.1

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