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International marketing /

Cateora, Philip R

International marketing / Philip R. Cateora, John L. Graham - 10th ed - Boston : Irwin/McGraw-Hill, c1999 - xxv, 721 p. : ill. (som col.) ; 29 cm

Includes bibliographical references and indexes

ISBN: 0256259828

LCCN: 98021048

Subjects--Topical Terms:
Export marketing
International business enterprises

LC Class. No.: HF1009.5 / .C35 1999

Dewey Class. No.: 658.848

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