Kleppner's advertising procedure /
Lane, W. Ronald, 1940-
Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell - 16th ed - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005 - xvii, 766 p. : col. ill. ; 29 cm
Includes bibliographical references and index
The place of advertising -- Planning the advertising -- Managing the advertising -- Media -- Creating the advertising -- Other environments of advertising
0131404121 9780131404120 0131273922 (pbk.) 9780131273924 (pbk.)
2004044713
Advertising
HF5823 / .K45 2005
659.1
Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell - 16th ed - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005 - xvii, 766 p. : col. ill. ; 29 cm
Includes bibliographical references and index
The place of advertising -- Planning the advertising -- Managing the advertising -- Media -- Creating the advertising -- Other environments of advertising
0131404121 9780131404120 0131273922 (pbk.) 9780131273924 (pbk.)
2004044713
Advertising
HF5823 / .K45 2005
659.1