35986841_10216840653711318_1105697261150535680_n

Kleppner's advertising procedure /

Lane, W. Ronald, 1940-

Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell - 16th ed - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005 - xvii, 766 p. : col. ill. ; 29 cm

Includes bibliographical references and index

The place of advertising -- Planning the advertising -- Managing the advertising -- Media -- Creating the advertising -- Other environments of advertising

0131404121 9780131404120 0131273922 (pbk.) 9780131273924 (pbk.)

2004044713


Advertising

HF5823 / .K45 2005

659.1