Marketing communications :
Pelsmacker, Patrick de, 1957-
Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh - 3rd ed - Harlow, England ; New York : Prentice Hall/Financial Times, 2007 - xviii, 610 p., [16] p. of plates : ill. (some col.) ; 25 cm
Includes bibliographical references and indexes
9780273706939 (pbk.) 0273706934 (pbk.)
2006052745
Communication in marketing--Europe
Advertising
HF5415.123 / .P45 2007 HF5415.123 / .P45 2007
658.802
Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh - 3rd ed - Harlow, England ; New York : Prentice Hall/Financial Times, 2007 - xviii, 610 p., [16] p. of plates : ill. (some col.) ; 25 cm
Includes bibliographical references and indexes
9780273706939 (pbk.) 0273706934 (pbk.)
2006052745
Communication in marketing--Europe
Advertising
HF5415.123 / .P45 2007 HF5415.123 / .P45 2007
658.802