35986841_10216840653711318_1105697261150535680_n

Marketing communications :

Pelsmacker, Patrick de, 1957-

Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh - 3rd ed - Harlow, England ; New York : Prentice Hall/Financial Times, 2007 - xviii, 610 p., [16] p. of plates : ill. (some col.) ; 25 cm

Includes bibliographical references and indexes

9780273706939 (pbk.) 0273706934 (pbk.)

2006052745


Communication in marketing--Europe
Advertising

HF5415.123 / .P45 2007 HF5415.123 / .P45 2007

658.802