Marketing management /
Kotler, Philip.
Marketing management / Philip Kotler. - 11th ed. - Upper Saddle River, N.J. : Prentice Hall, c2003. - 1 v. (various pagings) : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.
0130336297 9780130336293
2002022481
Marketing--Management.
Administraci©đn de mercadeo
HF5415.13 / .K64 2003
658.8
Marketing management / Philip Kotler. - 11th ed. - Upper Saddle River, N.J. : Prentice Hall, c2003. - 1 v. (various pagings) : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.
0130336297 9780130336293
2002022481
Marketing--Management.
Administraci©đn de mercadeo
HF5415.13 / .K64 2003
658.8