Marketing management :
Peter, J. Paul
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr - 9th ed - Boston : McGraw-Hill Irwin, c2009 - xvii, 782 p. : ill. (some col.), col. map ; 26 cm
Includes bibliographical references and index
9780073381138 (alk. paper) 0073381136 (alk. paper)
2008033002
Marketing--Management
Marketing--Management--Case studies
HF5415.13 / .P387 2009 HF5415.13 / .P387 2009
658.8
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr - 9th ed - Boston : McGraw-Hill Irwin, c2009 - xvii, 782 p. : ill. (some col.), col. map ; 26 cm
Includes bibliographical references and index
9780073381138 (alk. paper) 0073381136 (alk. paper)
2008033002
Marketing--Management
Marketing--Management--Case studies
HF5415.13 / .P387 2009 HF5415.13 / .P387 2009
658.8