Marketing plans :
McDonald, Malcolm
Marketing plans : how to prepare them, how to use them / Malcolm McDonald - 5th ed - Oxford : Butterworth-Heinemann, 2002 - xix, 630 p. : ill. ; 25 cm
0750656255
Marketing
Marketing--Planning
658.802
Marketing plans : how to prepare them, how to use them / Malcolm McDonald - 5th ed - Oxford : Butterworth-Heinemann, 2002 - xix, 630 p. : ill. ; 25 cm
0750656255
Marketing
Marketing--Planning
658.802