35986841_10216840653711318_1105697261150535680_n

Marketing research :

Malhotra, Naresh K.

Marketing research : an applied orientation / Naresh K. Malhotra. - 5th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2007. - 1 v. (various pagings) : ill., map ; 29 cm. + 1 CD-ROM (4 3/4 in.)

Includes bibliographical references and index.

0132279460 0132221179 9780132221177

2006010250


Marketing research.
Marketing research--Methodology.

HF5415.2 / .M29 2007

658.83