Marketing research :
Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra. - 5th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2007. - 1 v. (various pagings) : ill., map ; 29 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and index.
0132279460 0132221179 9780132221177
2006010250
Marketing research.
Marketing research--Methodology.
HF5415.2 / .M29 2007
658.83
Marketing research : an applied orientation / Naresh K. Malhotra. - 5th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2007. - 1 v. (various pagings) : ill., map ; 29 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and index.
0132279460 0132221179 9780132221177
2006010250
Marketing research.
Marketing research--Methodology.
HF5415.2 / .M29 2007
658.83