35986841_10216840653711318_1105697261150535680_n

Marketing research :

Malhotra, Naresh K.

Marketing research : an applied orientation / Naresh K. Malhotra. - Arab World Ed - Upper Saddle River, NJ : Pearson, c2010. - vii, 897 p. ; 28 cm.

Includes bibliographical references (p. 834-873) and index.

9781408272367

2009011023


Marketing research.
Marketing research--Methodology.

HF5415.2 / .M29 2010

658.83