Marketing research :
Hair, Joseph F.
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. - 2nd ed. - Boston : McGraw-Hill/Irwin, c2003. - xxiii, 672 p. : ill. ; 27 cm. + 1 computer optical disc (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .
0072467576 (alk. paper) 0071151192 (International : alk. paper)
2002018857
Marketing research.
HF5415.2 / .H258 2003
658.83
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. - 2nd ed. - Boston : McGraw-Hill/Irwin, c2003. - xxiii, 672 p. : ill. ; 27 cm. + 1 computer optical disc (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .
0072467576 (alk. paper) 0071151192 (International : alk. paper)
2002018857
Marketing research.
HF5415.2 / .H258 2003
658.83