Marketing research for non-profit, community and creative organizations :
Kolb, Bonita M
Marketing research for non-profit, community and creative organizations : how to improve your product, find customers and effectively promote your message / Bonita Kolb - 1st ed - Amsterdam ; Boston : Butterworth-Heinemann/Elsevier, c2008 - x, 276 p. ; 25 cm
Includes bibliographical references and index
9780750687607 (pbk.) 0750687606 (pbk.)
GBA859317 bnb
Marketing research
Nonprofit organizations--Marketing
Nonprofit organizations--Research--Methodology
HF5415.2 / .K65 2008
658.83
Marketing research for non-profit, community and creative organizations : how to improve your product, find customers and effectively promote your message / Bonita Kolb - 1st ed - Amsterdam ; Boston : Butterworth-Heinemann/Elsevier, c2008 - x, 276 p. ; 25 cm
Includes bibliographical references and index
9780750687607 (pbk.) 0750687606 (pbk.)
GBA859317 bnb
Marketing research
Nonprofit organizations--Marketing
Nonprofit organizations--Research--Methodology
HF5415.2 / .K65 2008
658.83