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Marketing research :

Malhotra, Naresh K.

Marketing research : an applied orientation / Naresh K. Malhotra. - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, 2004. - ILL

Includes bibliographical references and indexes.

ISBN: 8129702568

LCCN: 2002042467

Subjects--Topical Terms:
Marketing research.
Marketing research--Methodology.

LC Class. No.: HF5415.2 / .M29 2004b

Dewey Class. No.: 658.83

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