Marketing :
Pride, William M
Marketing : concepts and strategies / William M. Pride, O.C. Ferrell - 10th ed - Boston : Houghton Mifflin, c1997 - xxxii, 666 p. : col. ill., col. maps ; 26 cm
Includes bibliographical references and indexes
039578574X
96076948
Marketing
HF5415 / .P658 1997
650
Marketing : concepts and strategies / William M. Pride, O.C. Ferrell - 10th ed - Boston : Houghton Mifflin, c1997 - xxxii, 666 p. : col. ill., col. maps ; 26 cm
Includes bibliographical references and indexes
039578574X
96076948
Marketing
HF5415 / .P658 1997
650