Mass communication research methods /
Hansen, Anders
Mass communication research methods / Anders Hansen ... [et al.]. - 1st ed - New York : New York University Press, 1998. - viii, 350 p. ; 23 cm.
Includes bibliographical references (p. 320-331) and index.
Machine generated contents note: I -- List of Figures and Tables -- Acknowledgements -- 1 Mass Communication Research Methods: -- Introduction -- 2 Mass Communication Research: Asking the Right -- Questions -- James D. Halloran -- 3 Participant Observation: Researching News -- Production -- 4 Policy and Archival Research -- 5 Content Analysis -- 6 Analysing the Moving Image: Narrative -- 7 Analysing the Moving Image: Genre -- 8 Analysing Visuals: Still and Moving Images -- 9 Media Audiences: Survey Research -- 10 Media Audiences: Focus Group Interviewing -- 11 Computer-assisted Handling And Analysis Of Data -- Appendix Sources/Resources in Mass Communication -- Research -- Index.
0814735711 (clothbound) 081473572X (paperback)
97024755
Mass media--Research--Methodology.
P91.3 / .M366 1998
302.23 / M
Mass communication research methods / Anders Hansen ... [et al.]. - 1st ed - New York : New York University Press, 1998. - viii, 350 p. ; 23 cm.
Includes bibliographical references (p. 320-331) and index.
Machine generated contents note: I -- List of Figures and Tables -- Acknowledgements -- 1 Mass Communication Research Methods: -- Introduction -- 2 Mass Communication Research: Asking the Right -- Questions -- James D. Halloran -- 3 Participant Observation: Researching News -- Production -- 4 Policy and Archival Research -- 5 Content Analysis -- 6 Analysing the Moving Image: Narrative -- 7 Analysing the Moving Image: Genre -- 8 Analysing Visuals: Still and Moving Images -- 9 Media Audiences: Survey Research -- 10 Media Audiences: Focus Group Interviewing -- 11 Computer-assisted Handling And Analysis Of Data -- Appendix Sources/Resources in Mass Communication -- Research -- Index.
0814735711 (clothbound) 081473572X (paperback)
97024755
Mass media--Research--Methodology.
P91.3 / .M366 1998
302.23 / M