Mass media research :
Wimmer, Roger D
Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick - 6th ed - Belmont, CA : Wadsworth Pub., c2000 - xi, 499 p. : ill. ; 24 cm
Includes bibliographical references and indexes
0534560075
99029037
Mass media--Research
P91.3 / .W47 2000 P91.3 / .W47 2000
302.23
Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick - 6th ed - Belmont, CA : Wadsworth Pub., c2000 - xi, 499 p. : ill. ; 24 cm
Includes bibliographical references and indexes
0534560075
99029037
Mass media--Research
P91.3 / .W47 2000 P91.3 / .W47 2000
302.23