Media management :
Vizjak, Andrej, 1965-
Media management : leveraging content for profitable growth / Andrej Vizjak, Max Ringlstetter (editors). - 1st ed - Berlin ; New York : Springer, c2003. - viii, 184 p. : ill. ; 24 cm.
3540440054 (acidfree paper)
2002042619
Mass media--Management.
Mass media--Economic aspects.
P96.M34 / M425 2003
302.23068
Media management : leveraging content for profitable growth / Andrej Vizjak, Max Ringlstetter (editors). - 1st ed - Berlin ; New York : Springer, c2003. - viii, 184 p. : ill. ; 24 cm.
3540440054 (acidfree paper)
2002042619
Mass media--Management.
Mass media--Economic aspects.
P96.M34 / M425 2003
302.23068