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Media math :

Hall, Robert W. 1939-

Media math : basic techniques of media evaluation / Robert W. Hall. - 2nd ed. - Lincolnwood, Ill., USA : NTC Business Books, c1991. - vii, 179 p. : ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 0844231282 : $17.95

LCCN: 91007784

Subjects--Topical Terms:
Advertising media planning--Mathematics.

LC Class. No.: HF5826.5 / .H35 1991

Dewey Class. No.: 659.10151

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