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Media planning workbook :

Goodrich, William B.

Media planning workbook : with discussions and problems / William B. Goodrich, Jack Z. Sissors. - 5th ed. - Lincolnwood, IL : NTC Business Books, c1996. - xiii, 206 p. ; 28 cm.

ISBN: 0844235024 (alk. paper)

LCCN: 95039649

Subjects--Topical Terms:
Advertising media planning.

LC Class. No.: HF5826.5 / .G66 1996

Dewey Class. No.: 659.111

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