Media programming :
Eastman, Susan Tyler.
Media programming : strategies and practices / Susan Tyler Eastman, Douglas A. Ferguson. - 8th ed. - Boston, MA : Thomson/Wadsworth, c2009. - xiii, 466 p. : ill. ; 24 cm.
Includes bibliographical references (p. 437-444) and indexes.
9780495500537 (pbk.) 0495500534 (pbk.)
2007938732
Television programs--Planning.
Radio programs--Planning.
Cable television--Planning.
Mass media--Planning.
PN1992.55 / .E18 2009
791.45023
Media programming : strategies and practices / Susan Tyler Eastman, Douglas A. Ferguson. - 8th ed. - Boston, MA : Thomson/Wadsworth, c2009. - xiii, 466 p. : ill. ; 24 cm.
Includes bibliographical references (p. 437-444) and indexes.
9780495500537 (pbk.) 0495500534 (pbk.)
2007938732
Television programs--Planning.
Radio programs--Planning.
Cable television--Planning.
Mass media--Planning.
PN1992.55 / .E18 2009
791.45023