Analysis for marketing planning /
Lehmann, Donald R.
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. - 7th ed. - Boston : McGraw-Hill Irwin, c2008. - xii, 299 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780073529844 (alk. paper) 0073529842 (alk. paper)
2007040349
Marketing--Management.--United States
HF5415.13 / .L395 2008
658.802
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. - 7th ed. - Boston : McGraw-Hill Irwin, c2008. - xii, 299 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780073529844 (alk. paper) 0073529842 (alk. paper)
2007040349
Marketing--Management.--United States
HF5415.13 / .L395 2008
658.802