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Principles, elements, and types of persuasion /

Benjamin, James.

Principles, elements, and types of persuasion / James Benjamin. - 1st ed - Fort Worth, Tex. : Harcourt Brace College Publishers, c1997. - xiii, 330 p. : ill. ; 23 cm.

Includes bibliographical references (p. 323) and index.

ISBN: 0155023551 (pbk.)

LCCN: 96076311

Subjects--Topical Terms:
Persuasion (Psychology)
Influence (Psychology)
Communication--Psychological aspects.
Persuasion (Rhetoric)

LC Class. No.: BF637.P4 / B35 1997

Dewey Class. No.: 303.342

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