Promotional strategy :
Warshaw, Martin R
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear - 7th ed - Homewood, IL : Irwin, c1991 - xxv, 753 p., [12] p. of plates : ill. (some col.) ; 24 cm - Irwin series in marketing .
Includes bibliographical references and index
0256082049
90044246
Marketing
Advertising
Marketing--Management
HF5415 / .E65 1991
658.82
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear - 7th ed - Homewood, IL : Irwin, c1991 - xxv, 753 p., [12] p. of plates : ill. (some col.) ; 24 cm - Irwin series in marketing .
Includes bibliographical references and index
0256082049
90044246
Marketing
Advertising
Marketing--Management
HF5415 / .E65 1991
658.82