Applications in basic marketing :
Perreault, William D.
Applications in basic marketing : clippings from the popular business press / William D. Perrault and E. Jerome McCarthy. - 2004-2005 ed. - Boston, Mass. : McGraw-Hill/Irwin, c2005. - vii, 214 p. : ill. ; 26 cm.
0072864702 9780072864700
Marketing--Management.
HF5415.13 / .P47 2005
658.8
Applications in basic marketing : clippings from the popular business press / William D. Perrault and E. Jerome McCarthy. - 2004-2005 ed. - Boston, Mass. : McGraw-Hill/Irwin, c2005. - vii, 214 p. : ill. ; 26 cm.
0072864702 9780072864700
Marketing--Management.
HF5415.13 / .P47 2005
658.8