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Applications in basic marketing :

McCarthy, E. Jerome

Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault - 1st ed. - viii, 237 pages : illustrations ; 26 cm

ISBN: 9780256166514

Subjects--Topical Terms:
Marketing--Management

Dewey Class. No.: 658.8 / M.E.A 1995

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