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Public relations as relationship management :

Ledingham, John A.

Public relations as relationship management : a relational approach to the study and practice of public relations / edited by John A. Ledingham, Stephen D. Bruning. - 1st Ed. - Mahwah, N.J. : L. Erlbaum, 2000. - xvii, 255 p. ; 24 cm. - LEA's communication series .

Includes bibliographical references and indexes.

0805830502 (alk. paper)

99013642


Public relations--Management.
Communication in organizations.
Corporations--Public relations.

HD59 / .P785 2000

659.2