Public relations as relationship management :
Ledingham, John A.
Public relations as relationship management : a relational approach to the study and practice of public relations / edited by John A. Ledingham, Stephen D. Bruning. - 1st Ed. - Mahwah, N.J. : L. Erlbaum, 2000. - xvii, 255 p. ; 24 cm. - LEA's communication series .
Includes bibliographical references and indexes.
0805830502 (alk. paper)
99013642
Public relations--Management.
Communication in organizations.
Corporations--Public relations.
HD59 / .P785 2000
659.2
Public relations as relationship management : a relational approach to the study and practice of public relations / edited by John A. Ledingham, Stephen D. Bruning. - 1st Ed. - Mahwah, N.J. : L. Erlbaum, 2000. - xvii, 255 p. ; 24 cm. - LEA's communication series .
Includes bibliographical references and indexes.
0805830502 (alk. paper)
99013642
Public relations--Management.
Communication in organizations.
Corporations--Public relations.
HD59 / .P785 2000
659.2