Ratings analysis :
Webster, James G.
Ratings analysis : audience measurement and analytics / James G. Webster, Patricia F. Phalen and Lawrence W. Lichty. - 4th ed - 2014. - xvi, 328 pages : illustrations ; 23 cm
Includes bibliographical references and index.
9780415526524 (pbk.) 9780415526517 (hardback)
2013006689
Television programs--Rating--Methodology.
Television viewers.
Radio programs--Rating--Methodology.
Radio audiences.
HE8700.65 / .W42 2014
384.544
Ratings analysis : audience measurement and analytics / James G. Webster, Patricia F. Phalen and Lawrence W. Lichty. - 4th ed - 2014. - xvi, 328 pages : illustrations ; 23 cm
Includes bibliographical references and index.
9780415526524 (pbk.) 9780415526517 (hardback)
2013006689
Television programs--Rating--Methodology.
Television viewers.
Radio programs--Rating--Methodology.
Radio audiences.
HE8700.65 / .W42 2014
384.544