Services marketing /
Lovelock, Christopher H.
Services marketing / Christopher H. Lovelock. - 2nd ed. - Englewood Cliffs, N.J. : Prentice Hall, c1991. - xvi, 526 p. : ill. ; 24 cm. - The Prentice-Hall series in marketing .
Includes bibliographical references (p. 517-518) and index.
0138070660
90036923
Professions--Marketing.
Service industries--Marketing.
HF5415.122 / .L68 1991
658.8
Services marketing / Christopher H. Lovelock. - 2nd ed. - Englewood Cliffs, N.J. : Prentice Hall, c1991. - xvi, 526 p. : ill. ; 24 cm. - The Prentice-Hall series in marketing .
Includes bibliographical references (p. 517-518) and index.
0138070660
90036923
Professions--Marketing.
Service industries--Marketing.
HF5415.122 / .L68 1991
658.8