35986841_10216840653711318_1105697261150535680_n

Social marketing :

Kotler, Philip.

Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee. - 3rd ed. - Los Angeles : Sage Publications, c2008. - xii, 444 p. : ill. ; 24 cm.

Includes bibliographical references (p. 403-427) and indexes.

9781412956475 (pbk. : alk. paper) 1412956471 (pbk. : alk. paper)

2007039239


Social marketing.
Behavior modification.

HF5414 / .K67 2008

658.8