35986841_10216840653711318_1105697261150535680_n

Strategic management :

Pearce, John A.

Strategic management : formulation, implementation, and control / John A. Pearce II, Richard B. Robinson, Jr. - 11th ed. - Boston : McGraw-Hill Irwin, c2009. - 1 v. (various pagings) : ill. (some col.), maps ; 27 cm.

Includes bibliographical references and indexes.

Strategic management -- Company mission -- Corporate social responsibility and business ethics -- The external environment -- The global environment -- Internal analysis -- Long-term objectives and strategies -- business strategy -- Multibusiness strategy -- Implementation -- Organizational structure -- Leadership and culture -- Strategic control -- Innovation and entrepreneurship -- Cases -- guide to strategic management -- Case analysis.

9780073381367 (alk. paper) 0073381365 (alk. paper)

2007052594


Strategic planning.

HD30.28 / .P3395 2009

658.4012