Strategic marketing management :
Wilson, R. M. S.
Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan - Third edition - xii, 867 pages : illustrations ; 28
Includes bibliographical references (pages [813]-851) and index
0750659386 (pbk.)
Marketing--Management
Strategic planning
HF5415.13 / .W547 2005
658.802
Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan - Third edition - xii, 867 pages : illustrations ; 28
Includes bibliographical references (pages [813]-851) and index
0750659386 (pbk.)
Marketing--Management
Strategic planning
HF5415.13 / .W547 2005
658.802