35986841_10216840653711318_1105697261150535680_n

Strategic marketing management :

Wilson, R. M. S.

Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan - Third edition - xii, 867 pages : illustrations ; 28

Includes bibliographical references (pages [813]-851) and index

0750659386 (pbk.)


Marketing--Management
Strategic planning

HF5415.13 / .W547 2005

658.802