The art of floral design /

Hunter, Norah T

The art of floral design / Norah T. Hunter - 3rd ed - Clifton Park, N.Y. : Delmar, 2013 - xiii, 779 p. : col. ill. ; 29 cm

Includes bibliographical references (p. 759-764) and index

The floral industry -- Flowers and foliage -- Design principles and elements -- Functional design -- Basic styles and techniques -- Classic floral design -- Advanced design -- Floral industry crops

This book introduces you to the full range of floral design techniques, from basic to advanced, with vivid photographs, colorful illustrations, and easy-to-understand descriptions. Balancing theory with practice, this edition covers the history of design, artistic elements, floral anatomy, and nomenclature, along with techniques, tools, and specialties. This book prepares you for the real business world with discussions on distribution, marketing, advertising, finance, labor concerns, and the industry-specific issues you need to know for success on the job

1418063037 9781418063030

Flower arrangement

SB449 / .H86 2013 SB449 / .H86 2013