The dynamics of persuasion :
Perloff, Richard M.
The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff. - 2nd ed. - Mahwah, N.J. : Lawrence Erlbaum Associates, 2003. - xvi, 392 p. : ill. ; 24 cm.
Includes bibliographical references (p. 341-378) and indexes.
0805840877 (alk. paper) 0805840885 (pbk. : alk. paper)
2002033865
Persuasion (Psychology)
Mass media--Psychological aspects.
Attitude change.
BF637.P4 / P39 2003
153.8522
The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff. - 2nd ed. - Mahwah, N.J. : Lawrence Erlbaum Associates, 2003. - xvi, 392 p. : ill. ; 24 cm.
Includes bibliographical references (p. 341-378) and indexes.
0805840877 (alk. paper) 0805840885 (pbk. : alk. paper)
2002033865
Persuasion (Psychology)
Mass media--Psychological aspects.
Attitude change.
BF637.P4 / P39 2003
153.8522