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The effect of using celebrities in TV advertising on consumers brand preference and buying decision(Application on PEPSI and Coca Cola/GP/Dr.El-Sayed A. Nagy

Fatma El-Gholmy

The effect of using celebrities in TV advertising on consumers brand preference and buying decision(Application on PEPSI and Coca Cola/GP/Dr.El-Sayed A. Nagy - MSA, [2006]

Dewey Class. No.: 658

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