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The best of the future of business /

Gitman, Lawrence J

The best of the future of business / Future of business Lawrence J. Gitman, Carl McDaniel - Mason, Ohio : Thomson/South-Western, c2003 - xxv, 518 p. : col. ill. ; 28 cm. + 1 computer optical disc (4 3/4 in.)

Includes bibliographical references (p. 493-501) and index

Understanding economic systems and competition -- Competing in the global marketplace -- Making ethical decisions and managing a socially responsible business -- Forms of business ownership -- Entrepreneurship : starting and growing a business -- Management and leadership in today's organization -- Designing organizational structures -- Achieving world-class operations management -- Managing human resources -- Motivating employees and creating self-managed teams -- Understanding the customer and creating goods and services that satisfy -- Developing the marketing mix -- Using technology to manage information -- Using financial information and accounting -- Understanding money and financial institutions -- Financial management and securities markets

With a goal of helping readers understand business trends, anticipate future business conditions, and prepare for successful careers, The Best of The Future of Business showcases the dramatic changes occurring in the business environment of today and tomorrow. Key principles are illustrated by hundreds of current examples, while the latest concepts and theories are covered in detail with numerous illustrations. Regardless of how you teach, The Best of The Future of Business, offers an extensive system of teaching and learning resources designed to ease course preparation and drive reader interactivity

0324183747 (soft cover) 9780324183740 (soft cover)

2002022762


Management--United States
Business enterprises--United States

HD70.U5 / G5295 2003 HD70.U5 / G5295 2003

658 / G.L.B