The strategy and tactics of pricing : (Record no. 10327)
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000 -LEADER | |
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fixed length control field | 01785cam a2200313 a 4500 |
001 - CONTROL NUMBER | |
control field | 465681514 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170606100642.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 091112s2011 maua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2009047553 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780136106814 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0136106811 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)465681514 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | YDXCP |
-- | C#P |
-- | BWX |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5416.5 |
Item number | .N34 2011 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.816 |
Edition number | 22 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Nagle, Thomas T., |
245 14 - TITLE STATEMENT | |
Title | The strategy and tactics of pricing : |
Remainder of title | a guide to growing more profitably / |
Statement of responsibility, etc. | Thomas T. Nagle, John E. Hogan, Joseph Zale |
250 ## - EDITION STATEMENT | |
Edition statement | 5th ed |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Boston : |
Name of publisher, distributor, etc. | Prentice Hall, |
Date of publication, distribution, etc. | c2011 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiv, 334 p. : |
Other physical details | ill. ; |
Dimensions | 24 cm |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Pricing |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
General subdivision | Decision making |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Hogan, John E. |
Titles and other words associated with a name | (College teacher) |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Zale, Joseph |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of classification or shelving scheme |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Centeral Library | Centeral Library | First floor - Management | 16.11.2016 | 658.816 N.T.S 2011 | 22979 | 16.11.2016 | 16.11.2016 | Books | ||||||
Centeral Library | Centeral Library | First floor - Management | 16.11.2016 | 658.816 N.T.S 2011 | 22838 | 16.11.2016 | 16.11.2016 | Books | ||||||
Centeral Library | Centeral Library | First floor - Management | 24.12.2016 | 658.816 N.T.S 2011 | 22837 | 24.12.2016 | 24.12.2016 | Books | Dewey Decimal Classification |