35986841_10216840653711318_1105697261150535680_n

The strategy and tactics of pricing : (Record no. 10327)

MARC details
000 -LEADER
fixed length control field 01785cam a2200313 a 4500
001 - CONTROL NUMBER
control field 465681514
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170606100642.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091112s2011 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009047553
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780136106814
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0136106811
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)465681514
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDXCP
-- C#P
-- BWX
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5416.5
Item number .N34 2011
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.816
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Nagle, Thomas T.,
245 14 - TITLE STATEMENT
Title The strategy and tactics of pricing :
Remainder of title a guide to growing more profitably /
Statement of responsibility, etc. Thomas T. Nagle, John E. Hogan, Joseph Zale
250 ## - EDITION STATEMENT
Edition statement 5th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c2011
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 334 p. :
Other physical details ill. ;
Dimensions 24 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Pricing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Decision making
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hogan, John E.
Titles and other words associated with a name (College teacher)
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Zale, Joseph
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Source of classification or shelving scheme
        Centeral Library Centeral Library First floor - Management 16.11.2016   658.816 N.T.S 2011 22979 16.11.2016 16.11.2016 Books  
        Centeral Library Centeral Library First floor - Management 16.11.2016   658.816 N.T.S 2011 22838 16.11.2016 16.11.2016 Books  
        Centeral Library Centeral Library First floor - Management 24.12.2016   658.816 N.T.S 2011 22837 24.12.2016 24.12.2016 Books Dewey Decimal Classification