Total relationship marketing : (Record no. 10537)
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000 -LEADER | |
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fixed length control field | 01260cam a22003014a 4500 |
001 - CONTROL NUMBER | |
control field | 2630439 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20181216091650.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 990311s1999 maua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 99025381 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 075064463X (pbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | DLC |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.55 |
Item number | .G86 1999 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.812 |
Edition number | 21 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Gummesson, Evert, |
Dates associated with a name | 1936- |
245 10 - TITLE STATEMENT | |
Title | Total relationship marketing : |
Remainder of title | from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm / |
Statement of responsibility, etc | Evert Gummesson. |
250 ## - EDITION STATEMENT | |
Edition statement | 1st Ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Boston, Mass : |
Name of publisher, distributor, etc | Butterworth-Heinemann, |
Date of publication, distribution, etc | 1999. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiii, 281 p. : |
Other physical details | ill. ; |
Dimensions | 25 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Relationship marketing. |
856 41 - ELECTRONIC LOCATION AND ACCESS | |
Materials specified | Table of contents |
Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/els033/99025381.html">http://www.loc.gov/catdir/toc/els033/99025381.html</a> |
856 42 - ELECTRONIC LOCATION AND ACCESS | |
Materials specified | Publisher description |
Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/description/els033/99025381.html">http://www.loc.gov/catdir/description/els033/99025381.html</a> |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ocip |
f | 19 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Centeral Library | Centeral Library | First floor - Management | 16.11.2016 | 658.812 E.G.T 1999 | 11734 | 16.11.2016 | 16.11.2016 | Books |