MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02062cam a2200337Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
826828259 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170206092742.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070711s2014 caua e 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781133307266 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1133307264 (pbk) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
.b71960351 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
AU@ |
| Language of cataloging |
eng |
| Transcribing agency |
AU@ |
| Modifying agency |
OCLCO |
| -- |
OSU |
| -- |
UtOrBLW |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
OSUU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.132 |
| Edition number |
23 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5825 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.J46 2014 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5825 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.J46 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Drewniany, Bonnie L |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Creative strategy in advertising / |
| Statement of responsibility, etc |
Bonnie L. Drewniany, A. Jerome Jewler |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
11th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Belmont, Calif. : |
| Name of publisher, distributor, etc |
Wadsworth, |
| Date of publication, distribution, etc |
c2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 314 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index |
| 505 1# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Creativity : unexpected but relevant selling messages -- 2. Branding : indentity and image strategy -- 3.Diversity : targeting an ever-changing marketplace -- 4. Fact finding : the basis for effective creative work -- 5. Strategy : a road map for the creative team -- 6. Ideas : the currency of the 21st century -- 7. Words on paper : connecting to consumers' hearts and minds -- 8. Layouts : designing to communicate -- 9. Radio : can you see what I'm saying? -- 10. Television : the power of sight, sound, and motion -- 11. Direct marketing : the convenience of shopping at home -- 12. The internet : the ultimate direct -- 13. Integrated marketing and communications : building strong relationships between the brand and the customer -- 14. Client pitches : how to sell your ideas |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
This book provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text moves through the creative process step by step |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising copy |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising layout and typography |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jewler, A. Jerome |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Books |
