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Marketing channel strategy / (Record no. 13197)

MARC details
000 -LEADER
fixed length control field 01728cam a2200361 i 4500
001 - CONTROL NUMBER
control field 17821814
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161231135843.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130722s2015 maua 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013027291
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780133357080 (pbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0133357082 (pbk. : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.129
Item number .S75 2015
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/7
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Stern, Louis W.,
Dates associated with a name 1935-
240 10 - UNIFORM TITLE
Uniform title Marketing channels
245 10 - TITLE STATEMENT
Title Marketing channel strategy /
Statement of responsibility, etc. Robert Palmatier, University of Washington's Foster School of Business ; Louis Stern, Northwestern University's Kellogg School of Management ; Adel El-Ansary, University of North Florida's Coggin College of Business.
250 ## - EDITION STATEMENT
Edition statement Eigth Edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Boston :
Name of producer, publisher, distributor, manufacturer Pearson,
Date of production, publication, distribution, manufacture, or copyright notice [2015]
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 466 pages :
Other physical details illustrations ;
Dimensions 23 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Understanding channel strategies -- End-user analysis : segmenting and targeting -- Channel analysis : auditing marketing channels -- Make versus buy channel analysis -- Designing channel structures and strategies -- Retailing structures and strategies -- Wholesaling structures and strategies -- Franchising structures and strategies -- Cannel power -- Managing channel conflict -- Managing channel relationships.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing channels.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Palmatier, Robert W.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ansary, Adel I.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Date last checked out Checked out
    Dewey Decimal Classification     Centeral Library Centeral Library First floor - Management 31.12.2016   658.87P.R.M 2015 26463 31.12.2016 31.12.2016 Books    
    Dewey Decimal Classification     Centeral Library Centeral Library First floor - Management 31.12.2016   658.87P.R.M 2015 26464 31.12.2016 31.12.2016 Books    
    Dewey Decimal Classification     Centeral Library Centeral Library First floor - Management 31.12.2016 1 658.87P.R.M 2015 26465 21.10.2018 31.12.2016 Books 13.10.2018  
    Dewey Decimal Classification     Centeral Library Centeral Library First floor - Management 31.12.2016 1 658.87P.R.M 2015 26466 17.09.2017 31.12.2016 Books 16.07.2017  
    Dewey Decimal Classification     Centeral Library Centeral Library First floor - Management 31.12.2016 1 658.87P.R.M 2015 26467 17.10.2017 31.12.2016 Books 17.10.2017 24.10.2017
    Dewey Decimal Classification     Centeral Library Centeral Library First floor - Management 03.01.2017 1 658.87P.R.M 2015 26503 19.12.2017 03.01.2017 Books 17.12.2017  
    Dewey Decimal Classification     Centeral Library Centeral Library First floor - Management 03.01.2017   658.87P.R.M 2015 26504 03.01.2017 03.01.2017 Books    
    Dewey Decimal Classification     Centeral Library Centeral Library First floor - Management 03.01.2017 1 658.87P.R.M 2015 26505 26.04.2018 03.01.2017 Books 23.04.2018  
    Dewey Decimal Classification     Centeral Library Centeral Library First floor - Management 03.01.2017 2 658.87P.R.M 2015 26506 15.03.2018 03.01.2017 Books 14.03.2018  
    Dewey Decimal Classification     Centeral Library Centeral Library First floor - Management 03.01.2017 2 658.87P.R.M 2015 26507 30.10.2017 03.01.2017 Books 24.10.2017